Blog - Headless, Bitrix and AI — from real projects

Articles from live projects: headless migrations, Next.js architecture, AI modules for e-commerce. Not theory — concrete decisions and numbers.

SEO
Migration
Headless

Why we do not quote custom development before a scope review

Published: July 27, 2026
Author: WebGoodPeople
WGP team

A short note for owners and CTOs: what we need before an estimate, how we split base scope from optional work, and which first step reduces budget risk.

Published: July 26, 2026
Author: WebGoodPeople
Engineering partner for e-commerce growth

A short checklist for owners and CTOs: which form events, UTM fields and thank-you checks should be visible before paid traffic or a replatform campaign.

Published: July 22, 2026
Author: WebGoodPeople
Headless e-commerce studio

A compact checklist for owners, CTOs and marketing teams before estimating a complex e-commerce replatform: risks, scope, metrics and the first work slice.

Published: July 21, 2026
Author: WebGoodPeople
WGP team

A practical note for owners and CTOs: what to clarify before estimating a custom website, how to separate base scope from optional work, and which first work slice reduces risk.

Published: July 19, 2026
Author: WebGoodPeople
E-commerce engineering team

A practical WGP guide: what inputs are needed before estimating custom development, how to separate base scope from optional work and why the first work slice matters.

Published: July 18, 2026
Author: WebGoodPeople
Author

Практичный BOFU-разбор WGP: почему нестандартный сайт нельзя честно оценить до discovery и как начать с проверяемого work slice без лишнего риска.

Published: July 18, 2026
Author: WebGoodPeople
WGP team

A short brief for custom website, replatforming and integration estimates: goal, stack, critical flows, risks, data, timing and acceptance criteria.

Published: July 17, 2026
Author: WebGoodPeople
Author

A short WGP note for owners and CTOs: base scope, optional work, acceptance criteria and test slices before a custom development budget.

Published: July 15, 2026
Author: WebGoodPeople
Headless e-commerce team

A practical discovery audit output for owners, CTOs and e-commerce leads: risk map, scope split, acceptance criteria and a first work slice before a large budget.

Published: July 14, 2026
Author: WebGoodPeople
Author

Три месяца назад мы запустили систематичную контент-программу вокруг темы headless-миграций для mid-market e-commerce. Цель — не просто «писать посты», а…

Published: July 11, 2026
Author: WebGoodPeople
Engineering partner for e-commerce growth

A practical staged rollout guide for Bitrix and complex e-commerce: pilot scope, base vs optional requirements, before/after metrics and safer replatform decisions.

Published: July 8, 2026
Author: WebGoodPeople
AI-assisted web development team

A practical WGP guide: why complex websites need discovery before pricing, what goes into a compact requirements map, and how to move into the first work slice with lower risk.

Published: July 7, 2026
Author: WebGoodPeople
Author

A practical model for evaluating performance and search improvements on large catalogs: how catalog size changes the value of a small conversion lift, and which inputs a CFO should request before approving the work.

Published: July 1, 2026
Author: WebGoodPeople
WGP Team

How owners and CTOs see that site delivery, integrations and launch are under control: baseline, staging, acceptance criteria, rollback and runbook.

Published: June 30, 2026
Author: WebGoodPeople
Author

В 2025 году мы делали два пилота с похожими по характеристикам клиентами. Оба — e-commerce на Битрикс, каталоги 40k–60k SKU, TTFB 900–1100 мс. Одинаковая…

Published: June 27, 2026
Author: WebGoodPeople
Web studio for headless e-commerce, integrations and custom development

How a founder, CTO or e-commerce lead can evaluate a replatform/headless move without taking a large delivery risk: what to collect before estimation, how to separate base scope from optional work, and why the first step should be a small pilot.

Published: June 23, 2026
Author: WebGoodPeople
Author

An incident report from a Bitrix e-commerce project: how an empty filter result caused category errors, how the team isolated the fault, and which operational controls reduce the risk of recurrence.

Published: June 17, 2026
Author: WebGoodPeople
Author

What 1C-Bitrix provides out of the box as a headless backend, what requires custom development, and what is simply not worth the effort.

Published: June 16, 2026
Author: WebGoodPeople
Author

В прошлой статье (9 июня) разбирали strangler fig как стратегию: почему big-bang проваливается и как выглядит 6-этапный план в календаре. Эта статья — зум…

Published: June 10, 2026
Author: WebGoodPeople
Author

A transparent walkthrough of every phase in a headless pilot — what the client needs to prepare and what they get at the end.

Published: June 9, 2026
Author: WebGoodPeople
Author

Big rewrites fail in 40-60% of cases. Here's why, how the strangler fig pattern works, and a 6-stage migration plan where each stage pays for itself.

Published: June 3, 2026
Author: WebGoodPeople
Author

How to build faceted search and filters for an e-commerce catalog with 20,000+ SKUs using Elasticsearch, and why standard Bitrix search fails at this scale.

Published: June 2, 2026
Author: WebGoodPeople
Author

Migrating to a headless front without stopping the site. Our 6-step staged rollout over a live Bitrix backend, with a rollback point at every step.

Published: May 30, 2026
Author: WebGoodPeople
Author

How to migrate from a CMS monolith to headless one user journey at a time, with rollback at every step and revenue and SLA intact.

Published: May 27, 2026
Author: WebGoodPeople
Author

How GPT helps clean up catalog taxonomy, fix category names, and fill in filter attribute values — with measurable results and no hype.

Published: May 26, 2026
Author: WebGoodPeople
Author

Search drives 15-25% of e-com sales, and bad relevance leaks it. Seven steps we run on every Elasticsearch project, from zero-result rate to A/B tests.

Published: May 20, 2026
Author: WebGoodPeople
Author

How switching to Next.js + Elasticsearch changed Core Web Vitals, organic SEO, and business metrics for UralMetall — a steel distributor with 20,000+ SKUs.

Published: May 19, 2026
Author: WebGoodPeople
Author

The 5-field API log schema, in code. Express, Next.js, and FastAPI middleware, plus Loki config, alert rules, and the real cost of logs.

Published: May 13, 2026
Author: WebGoodPeople
Author

The #1 fear of Bitrix clients before a headless migration: losing the admin panel, 1C sync, and familiar interface. Here is why none of that happens.

Published: May 12, 2026
Author: WebGoodPeople
Author

Dev salaries and hosting are only the visible part. Here's how to honestly count what a monolithic CMS costs your business, and a staged way out.

Published: May 12, 2026
Author: WebGoodPeople
Author

A 50,000-SKU catalog at 900 ms TTFB has a price in rubles per month. Here's the math by category, plus four fixes and how fast each one pays back.

Published: May 8, 2026
Author: WebGoodPeople
Author

Enterprise buying runs on data, not promises. In two weeks you get a working prototype on your catalog, before/after metrics, and a clear go/no-go call.

Published: May 6, 2026
Author: WebGoodPeople
Author

A Catalog Probe is a 3-day paid feasibility sprint before full headless migration — real speed numbers and a concrete estimate before any major budget commitment.

Published: May 5, 2026
Author: WebGoodPeople
Author

A CFO doesn't buy architecture. They buy the removal of a financial risk. Here's the three-layer model that turns headless migration into numbers.

Published: April 29, 2026
Author: WebGoodPeople
Author

How to implement AI-generated product descriptions in 1C-Bitrix with measurable KPIs: baseline metrics, background task architecture, and real results from projects with 3,500-12,000 SKUs.

Published: April 28, 2026
Author: WebGoodPeople
Author

Amazon found every 100ms of latency costs 1% of revenue. Here's how Core Web Vitals hit your sales and why headless is the only real fix.

Published: April 24, 2026
Author: WebGoodPeople
Founder, WebGoodPeople

The main fear with headless: you will have to rewrite everything. We explain why that is not true and how the Next.js + Elasticsearch layer on top of Bitrix works on real projects.

Published: April 24, 2026
Author: WebGoodPeople
Founder, WebGoodPeople

Five signs your Bitrix monolith is ready for a headless migration — slow UI, painful scaling, no mobile access — and how to do it without losing your business logic.

Published: April 21, 2026
Author: WebGoodPeople
Author

Going headless isn't a rewrite. It's a layer on top of your working system. Here's how to migrate page by page, with rollback at every step.

Published: April 18, 2026
Author: WebGoodPeople
Author

A green dashboard, an empty catalog, and 600,000 RUB lost in 14 minutes. Here are the five API log fields that catch this failure in 60 seconds.

Published: April 15, 2026
Author: WebGoodPeople
Author

Native Bitrix search breaks past 5,000 SKU: slow queries, 15-25% zero-result rate, no typo handling. Why Elasticsearch is the fix, and how we phase it in.

Published: March 30, 2026
Author: WebGoodPeople
Author

On-site search is raw user intent. Here's how to read search logs and metrics to find hidden demand, broken UX, and where you lose conversions.

Published: March 19, 2026
Author: WebGoodPeople
Author

You optimized the site, added keywords, set meta tags, and organic traffic still flatlines. Here are 7 reasons search engines hold your site back.

Published: March 12, 2026
Author: WebGoodPeople
Author

Language versions look like duplicates to Google. Set URL structure, canonical, and hreflang correctly and you keep rankings instead of splitting them.

Published: February 26, 2026
Author: WebGoodPeople
Author

Caching only speeds a site up when you cache what's actually stable. Cache the wrong things and you break accuracy and lose sales. Here's the split.

Published: February 22, 2026
Author: WebGoodPeople
Author

Site-to-CRM integration breaks in the process, not the API. A baseline set of sync scenarios for leads, contacts, and companies that cuts manual work.

Published: February 18, 2026
Author: WebGoodPeople
Author

Split the front end from the core and feed it through an API. Bitrix stays the source of truth; you ship a faster site without touching the admin or sales.

Published: February 14, 2026
Author: WebGoodPeople
Author

When a site is slow, teams argue: database, code, infra, or network? Without proper logs the argument never ends. Here's how we turned guesses into facts.

Published: February 2, 2026
Author: WebGoodPeople
Author

Tie one user click to a specific API call and SQL query. A minimal request_id setup turns incident triage from guesswork into a timeline you can read.

Published: January 31, 2026
Author: WebGoodPeople
Author

Sold-out items in your "Recommended" block usually aren't a design problem. They're baked in at build time. Serve recommendations via API instead.

Published: January 29, 2026
Author: WebGoodPeople
Author

On-site search is your most honest feedback channel. Here are the 6 metrics that point straight at lost revenue, plus a 7-day plan to fix them.

Published: January 28, 2026
Author: WebGoodPeople
Author

Logs shouldn't be noise. They should answer what happened, where, and why in minutes, not days. Here's the minimal field set to start with.

Published: January 25, 2026
Author: WebGoodPeople
Author

A full rewrite is a bet on risk, not a speed-up. Start with measurement and control, then change only what moves the numbers, in stages.

Published: January 19, 2026
Author: WebGoodPeople
Author

Your team wants to grow but spends every sprint on theme fixes, LCP drops, and broken search. Here's how we take over the tech layer so they can build.

Published: January 7, 2026
Author: WebGoodPeople
Author

Logs scattered across servers don't help. Here's how we wired up Grafana and Loki to see every API request, find errors fast, and stop flying blind.

Published: December 30, 2025
Author: WebGoodPeople
Author

When checkout splits into several routes, conversion hides in averages. Here's how path fragmentation drains e-commerce sales and how to map and fix it.

Published: December 22, 2025
Author: WebGoodPeople
Author

Discount and promo rules pile up until conflicts are inevitable. The scanner finds them automatically: double discounts, broken priorities, bad prices.

Published: December 9, 2025
Author: WebGoodPeople
Author

Standard analytics shows the conversion drop after it happens. This module reads behavioral micro-signals and warns you hours or days before CR falls.

Published: October 28, 2025
Author: WebGoodPeople
Author

When Bitrix renders every request, TTFB climbs. An edge HTML cache serves the page from the nearest node, with no PHP and no database in the path.

Published: October 22, 2025
Author: WebGoodPeople
Author

Browsers block trackers and GA4 misses orders. Server-side tracking with GA4 and BigQuery returns accurate data and full end-to-end UTM attribution.

SEO
Migration
Headless

Published: October 13, 2025
Author: WebGoodPeople
Author

Move a 1C-Bitrix store to Next.js without losing SEO: URL parity or a 301 map, canonicals, hreflang, sitemap delta, baseline metrics, a real rollback plan.

Published: October 7, 2025
Author: WebGoodPeople
Author

INP measures how responsive your site feels. Google rates < 200 ms as good. Here's how to get there in prod without a full refactor.

Published: September 29, 2025
Author: WebGoodPeople
Author

A classic CMS ships content and presentation together. A headless CMS splits them, so one content store feeds your site, app, and marketplace at once.

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Blog - Headless, Bitrix and AI — from real projects

Headless migrations & AI pilots, unpacked

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