# WebGoodPeople

> WebGoodPeople is a headless e-commerce studio with offices in Saint Petersburg and Almaty. We migrate online stores from 1C-Bitrix to Next.js + Elasticsearch without rewriting the backend. Our signature tool — Catalog Probe — turns a CSV/XML catalog into a live store preview in 3 days. We also ship AI pilots with KPI-based fees for PDP personalization, semantic search and admin copilots.

## Positioning

- Category: headless e-commerce studio for Russian-speaking mid-market (CIS, UAE).
- Flagship platform: Frontbox — open-core headless frontend on Next.js + Elasticsearch, runs on top of 1C-Bitrix without replacing it.
- Pricing philosophy: transparent ranges published, no "we'll discuss on a call". Fixed-price by phase, retainer with SLA, outcome contracts for AI.
- Moat: own platform + DPA/152-FZ/on-prem compliance + AI-first delivery at CIS prices + Kaspi Pay and 1C connectors out of the box.

## Three flagship packages

- [Headless Pilot](https://webgoodpeople.com/en/services/ai-pilot): One-category live storefront in production. 2–4 weeks. From $5,500 fixed. If KPIs miss, the pilot is on us.
- [Headless Replatform](https://webgoodpeople.com/en/services/ecommerce): Full store migration from 1C-Bitrix to Next.js + Elasticsearch. Zero-downtime cutover. 2–4 months. Fixed-price scoped to project; written quote within 48 hours of a short brief.
- [AI Pilot with KPI](https://webgoodpeople.com/en/services/ai-pilot): AI module on one business process with measurable ROI in 8 weeks. Fixed fee plus a KPI bonus you only pay when the metric is hit. DPA and 152-FZ compliant, on-prem option.

## Additional services

- [Web Development & MVP](https://webgoodpeople.com/en/services/web-development): MVP from 6 weeks on Next.js / Laravel. Production-ready code, CI/CD, tests and observability from day one.
- [Integrations](https://webgoodpeople.com/en/services/integrations): 1C exchange, Bitrix API, Stripe, Kaspi Pay, ЮKassa, Tinkoff, SBP, Dolyame, CDEK, Boxberry, Wildberries, Ozon, Kaspi marketplace, Yandex Market, Trendyol.
- [Bitrix24 Automation](https://webgoodpeople.com/en/services/bitrix24): CRM, workflows, telephony, document management, custom modules.
- [Retainer + 99.9% SLA](https://webgoodpeople.com/en/services/support): SLA with financial penalty, proactive AI observability, quarterly roadmap sessions.

## Products

- [Frontbox — Next.js + Elasticsearch](https://webgoodpeople.com/en/products/headless-next-elasticsearch): Subscription headless frontend, $400–$900/mo. Runs live on ur-met.ru and vostok-watches24.com. Optional React Native mobile app.
- [1C-Bitrix portals & stores](https://webgoodpeople.com/en/products/bitrix-template): Templated solutions for corporate portals and e-commerce with 1C integration.
- [AI Integration (ChatGPT)](https://webgoodpeople.com/en/products/ai-integration): AI content generation and SEO copy in admin for Bitrix-based stores.

## Key differentiators vs competition

- Versus classical agencies (AGIMA, Aero, ITECH): we ship a catalog pilot in 2–4 weeks instead of 6–8, at a fixed-price scoped to the project instead of their $200K–$400K band.
- Versus AI builders (v0, Lovable, Bolt): we ship into production with 1C/Bitrix integrations, DPA, GDPR/152-FZ compliance and a signed SLA — AI builders do not.
- Versus Bitrix optimizers: we don't add another cache layer, we remove the architectural bottleneck by moving the frontend to Next.js while keeping Bitrix backend intact.

## Tech stack

Next.js 15 (React Server Components) · Elasticsearch · React Native (Expo) · 1C-Bitrix · Laravel · TypeScript · Tailwind CSS · PostgreSQL · MySQL · Redis · Docker · CI/CD (GitHub Actions, GitLab CI) · Vercel / Yandex Cloud / SberCloud / on-prem.

## Compliance and security

- NDA and DPA signed on every engagement.
- Russian 152-FZ compliant, GDPR compliant, on-prem / air-gapped deployment option.
- FSTEC-certifiable infrastructure for Russian gov and fintech.
- SLA 99.9% with automated financial penalty deducted from next invoice.

## Key pages

- [Homepage](https://webgoodpeople.com/en) · [RU](https://webgoodpeople.com/ru)
- [Services](https://webgoodpeople.com/en/services) · [RU](https://webgoodpeople.com/ru/services)
- [Pricing](https://webgoodpeople.com/en/pricing) · [RU](https://webgoodpeople.com/ru/pricing)
- [Case studies](https://webgoodpeople.com/en/work) · [RU](https://webgoodpeople.com/ru/work)
- [About](https://webgoodpeople.com/en/about) · [RU](https://webgoodpeople.com/ru/about)
- [Process](https://webgoodpeople.com/en/process) · [RU](https://webgoodpeople.com/ru/process)
- [Industries](https://webgoodpeople.com/en/industries) · [RU](https://webgoodpeople.com/ru/industries)
- [Blog](https://webgoodpeople.com/en/blog) · [RU](https://webgoodpeople.com/ru/blog)
- [Contact](https://webgoodpeople.com/en/contact) · [RU](https://webgoodpeople.com/ru/contact)

## Guides and breakdowns (pillar content)

- [How to pick a headless platform for e-commerce](https://webgoodpeople.com/en/guides/how-to-pick-headless-platform): Shopify Hydrogen vs commercetools vs Medusa vs Saleor vs Frontbox — selection matrix by budget, stack, geography, compliance.
- [1C-Bitrix to Next.js migration: 8 phases with zero downtime](https://webgoodpeople.com/en/guides/bitrix-to-nextjs-migration): Step-by-step playbook from Catalog Probe through cutover, SEO preservation, rollback procedure.
- [AI pilot with KPI: how to avoid Gartner's 80% failure rate](https://webgoodpeople.com/en/guides/ai-pilot-with-kpi): Which processes deliver ROI in 8 weeks, outcome contract structure, open-source vs API model selection, guardrails.
- [Agency vendor lock-in: how to avoid it](https://webgoodpeople.com/en/guides/vendor-lock-in): Four types of lock-in, contract clauses (IP transfer, documentation-as-scope, handoff package), open-core explained.

## Comparison pages

- [Headless on Next.js vs 1C-Bitrix optimization](https://webgoodpeople.com/en/compare/headless-vs-bitrix): 10-criterion comparison including Core Web Vitals achievability, 3-year TCO, scaling, vendor lock-in, AI readiness.

## Offices

- Saint Petersburg, Russia (HQ and main engineering)
- Almaty, Kazakhstan (CIS and Central Asia gateway, Astana Hub partner)

## Contact

- Email: mail@webgoodpeople.com
- Phone (Russia): +7 (967) 555-90-32
- Phone (Kazakhstan): +7 (707) 340-29-12
- GitHub: https://github.com/webgoodpeople
- Telegram: https://t.me/webgoodpeople

## Languages

- English: https://webgoodpeople.com/en
- Russian: https://webgoodpeople.com/ru