A studio that makes online stores fast

A slow site loses buyers and search rankings. We make your store several times faster — without touching 1C, orders or the backend.

Fast front‑end, instant search, technical SEO and support — one team, one contract, measurable results.

  • 47projects in production since 2014
  • 99.98%uptime, monitored in Grafana
  • 12 yrsaverage team experience
What changes
Before · response
900 ms
After · response
120 ms
Stays untouched
1COrdersCRMSEO
  • Bitrix backend stays intact
  • Fixed price, phase by phase
  • Pilot is free if we miss the KPI
The cost of slow

What a slow store actually costs

Speed isn’t about technology, it’s about money. Every extra second of load time quietly drains buyers, search rankings and revenue — every single day.

How the money leaks
Site is slow↓ Core Web Vitals↓ search rankings↓ traffic & conversion↓ revenue
−7%

of conversion is lost on average for every extra second of page load time

What changes on our projects
Response · TTFBbefore600–900 msafter90–150 ms
Load · LCPbefore3.0–4.0 safter1.7–2.2 s
Catalog searchbefore1.5–2 safter< 150 ms

The good news: this is fixed in weeks, not a year — and without replacing the backend.

How it works

We change the storefront — not what already works

We don’t rewrite your store from scratch. A fast front-end sits on top of your existing site while your back-office stays put. Customers see a fast new store — you keep working in the admin you know.

What we change — the storefront
  • Speed and Core Web Vitals
  • Design and the mobile version
  • Catalog search and filters
  • Technical SEO
What stays untouched
  • 1C and back-office processes
  • Orders, stock, pricing
  • CRM and integrations
  • Admin panel and content team
Launch without taking the store offline
01

Build on your data

We spin up a fast front-end on your catalog and connect it to your current backend through ready-made adapters.

02

Test alongside production

The new storefront runs in parallel with your live site. We reconcile data, speed and behaviour before any switch.

03

Shift traffic gradually

A controlled cutover — without a minute of downtime and without risk to sales. Rollback is possible at any moment.

Why us

Honest about the alternatives — and where we differ.

We’re not for everyone. But if speed, measurable results and keeping what already works matter — here’s what we get compared to.

A large agency

Usually

A full rebuild over 6–8 months, open-ended budget, an account manager instead of an engineer.

With us

A pilot in 2–4 weeks, fixed price by phase, you talk to the people who write the code.

Builders & AI generators

Usually

A pretty prototype that never reaches production with 1C, payments and real load.

With us

We take it to production with integrations, compliance and an SLA — on your real data.

Bitrix “optimizers”

Usually

They bolt caching on top — the symptom goes away, the architectural cause stays.

With us

We remove the cause: a fast front-end instead of a heavy monolith, not patches.

Hiring your own team

Usually

Six months to hire, risk of staffing juniors, fixed costs for years ahead.

With us

A team with 7–15 years of experience, already assembled and shipping from week one.

Where to start

Audit → Probe → Pilot → Replatform

Each step stands on its own with a measurable result. Start free — commit only when you see the outcome.

01Free

Technical audit

We review your site, stack and performance. In 48 hours — a clear map of bottlenecks and growth levers. No deposit.

Free · 48 hoursGet the audit
023 days

Catalog Probe

Upload your CSV or XML — we spin up a headless storefront on your catalog. See real speed and search before any commitment.

032–4 weeks

Headless pilot

One catalog section on a fast headless front‑end. See results before a full budget. KPI not met — the pilot is free.

From $6,000Start pilot
042–4 months

Full replatform

Your whole storefront goes headless. 1C, CRM, ERP, backend — untouched. The store stays online through the migration.

Fixed price per scopeDiscuss project
How we work

No magic. 4 clear steps.

Every project — from a new store to a one‑off integration — runs through the same process. You always know what comes next and what it costs.

01

Intro call & audit

30 minutes. We ask about your business, review the current site, integrations and stack, then take it away to scope.

timeline: 1 day
02

Plan & fixed price

We send back a roadmap, target metrics and a fixed price broken down by phase. No surprise invoices mid‑project.

timeline: 2–3 days
03

Build & demo

Weekly sprints with a demo every Friday. You see real progress in production, not in slide decks.

timeline: 2–12 weeks
04

Launch & SLA

Zero‑downtime cutover, monitoring and an SLA. We stay on the project as long as the subscription or support contract is active.

timeline: ongoing
Straight answers

Common doubts

The questions people ask before starting. No marketing fog.

Will we get locked into you? (vendor lock-in)

The source code is yours, in your repository, from day one. The platform core is open-core. You can move to another team at any moment — nothing is frozen inside us.

What if it doesn’t work?

We start with a pilot against a KPI agreed up front. If we miss it, the pilot is free and everything we built stays with you. You don’t pay for promises.

We run tenders and need a contract

We work under a contract with fixed pricing by phase and proper closing documents. Legal entities in Russia and Kazakhstan, with tender experience.

Data, 152-FZ / GDPR

We sign a DPA. Hosting in Russia or the EU as you prefer, on-prem on request. Personal data doesn’t end up where it shouldn’t.

We’re afraid of downtime during the switch

The cutover is controlled and downtime-free: the new storefront runs in parallel with production, traffic shifts gradually, the backend is untouched. Rollback is possible at any moment.

It’s expensive and we’re unsure about budget

The entry point is a free audit and a test run on your catalog. You pay as results land, starting with a small pilot — not the whole replatform up front.

Team

Small team. Heavy punch.

11 people, no “managers of managers.” Every engineer ships to production and talks to the client directly — that’s how you get sensible decisions and clean code.

You work with engineers, not with an account manager over chat.

Fullstack Next.js, a 1C‑Bitrix specialist, DevOps, product designer, AI engineer, QA, PM — 7–15 years of experience each. We don’t staff juniors on your budget.

11 people · St. Petersburg · Almaty · Dubai
average experience 12 years

Tell us what’s slow. We reply fast — on Telegram.

Send a link to your site or a couple of lines about the task. We’ll take a look, estimate what can be sped up and tell you honestly whether it’s worth it. No three‑page briefs, no commitment.

Message us on Telegram Upload your catalog · see it in 3 days
mail@webgoodpeople.com
Telegram · @webgoodpeople
St. Petersburg · Almaty · Dubai