Headless e‑commerce studio · CIS + UAE
We migrate e‑commerce stores from 1C‑Bitrix to Next.js + Elasticsearch on top of your existing backend. Upload a CSV — get a working preview of your storefront in 3 days. Full replatform — 2–4 months, fixed‑price, with 1C, payments and CRM intact.
What clients get after the switch
We're not a 'new studio from the 2024 AI hype wave'. We've been shipping 1C‑Bitrix since 2015 and packaged our stack into Frontbox in 2024. Numbers and credentials below — all verifiable.
Technologies and partners
Classical agencies solve them in 6–9 months for $150–400K. AI builders ship prototypes without integrations. Between them — an empty segment, and we own it.
A Bitrix monolith holds LCP at 3.5–4s. Competitors on headless ship 1.4s and take your mobile traffic. Every 100ms costs ~1% of revenue (Google, 2025).
RFP, spec, 4–8 months of development — and only then you see if it works. 50% of projects slip 50–100% on timelines (Workspace, 2024). ROI is visible only post‑launch.
When the team changes, the next studio asks +30% to "figure it out". ~50% of development lawsuits are caused by missing documentation (vc.ru Legal, 2024).
We don't sell abstract "turnkey websites". Each package closes a specific job‑to‑be‑done with a measurable outcome and a contractual SLA.
JTBD: pilot in 2 weeks
Live storefront on one category of your catalog
Best for: CTO / CPO who needs to defend the budget in front of the board
JTBD: full replatform
Store migration to Next.js + Elasticsearch, backend stays on 1C/Bitrix
Best for: Mid‑market e‑commerce with $1M–$50M GMV
JTBD: AI ROI in 8 weeks
AI agent or module on one business process with measurable ROI
Best for: IT leaders whose board mandated an AI initiative with revenue impact
Choose the row closest to your reality and we'll point you to the right entry point. No guessing: these scenarios come from real clients over the last 12 months.
| Your situation | We recommend | Why it fits |
|---|---|---|
| Need to defend a front‑end replacement budget in front of the board in a month | Headless Pilot → | Pilot on one category in 2–4 weeks, before/after metrics, KPI guarantee |
| 1C‑Bitrix store, LCP 3+ seconds, mobile conversion dropping, want headless | Headless Replatform → | Full replatform onto Frontbox in 2–4 months, backend stays, SEO preserved |
| Board wants AI, $25–50K budget, need a case with measurable revenue | AI Pilot with KPI → | AI module on one process in 8 weeks, part of fee tied to KPI |
| Want to see what our store looks like on Next.js first | Catalog Probe → | Upload your CSV — live preview in 3 days |
| Already have an agency, need a second team for AI layer or a specific module | Retainer + SLA → | Hour bucket, 99.9% SLA with penalty, quarterly roadmap sessions |
| Not sure — just need 30 minutes with an engineer | Discovery call → | Free call with our CTO, no briefs, no sales |
Our signature move — Catalog Probe
Not slides. Not Figma mockups. A real Next.js store with your products, prices and images deployed on our servers. Show your team, your board, your customers. If you like it — we move to pilot or replatform. If not — you only spent the time to export a CSV.
CSV, XML, YML from Bitrix or a 1C dump — whichever is faster. 10,000 SKUs in 15 minutes.
Photos, descriptions, facets, morphology‑aware search and synonyms — configured for your data.
Real PDP, listing, cart. Real LCP / TTFB / INP metrics. Share with the board and compare to your current site.
No other CIS studio owns a headless platform that turns a CSV into a live store in 3 days. That's our moat.
The top tier (AGIMA, Aero, Notamedia) sells months and millions. AI tools (v0, Lovable, Bolt) ship prototypes without integrations. We sit exactly between — and close what neither of them does.
| Criterion | AGIMA / Aero / ITECH | v0 / Lovable / Bolt | WebGoodPeople |
|---|---|---|---|
| Catalog pilot in 2–4 weeks | 6–8 weeks, slides first | Prototype without integrations | Catalog Probe in 3 days · pilot in 2 weeks |
| Keep 1C / Bitrix / payments | Expensive custom layer | Not possible | Core bet — we don't touch the backend |
| AI pilots with KPI‑based fee | Large projects, no outcome | Tooling for you, no delivery | Outcome contract with baked‑in KPI |
| DPA / GDPR / on‑prem | Yes, at extra budget | No | Yes, out of the box |
| No vendor lock‑in on handoff | Custom Bitrix layers = lock‑in | Code is yours, not prod‑ready | Open‑core Frontbox · full sources |
| Price band for mid‑market | $200K–400K | < $5K, no support | Fixed‑price, scoped · SLA in contract |
Sources: Promethean Research 2025, MACH Alliance 2025, CIS market cases. Full competitive map lives in the product strategy.
We don't sell abstract "development phases" — we sell the client's journey through a funnel. Each step has a concrete deliverable that both the CFO and CTO understand.
We load your catalog into the Frontbox demo stack. Preview on our servers.
One category in production with real payment and delivery. Before/after metrics.
Switch all traffic to Frontbox. Your backend stays put.
PDP personalization, semantic search, admin copilot — as add‑ons.
Hour packages, SLA with financial penalty, quarterly roadmap sessions.
Full sources, docs, knowledge base. You can leave for any other agency.
Three quotes from different client types: e‑commerce CTO, DTC founder and distributor IT director. Full cases live in the Work section.
I thought migration would take six months and freeze sales. WebGoodPeople shipped a live pilot on one category in 2 weeks, switched the rest over in 3 months. Not a minute of downtime.
The real value wasn't the code — it was the honest discovery. They told us 'AI will work in your support but not in personalization' and saved us two months.
We're a DTC brand in Almaty. Everyone kept saying 'Shopify + plugins'. WGP shipped a headless store with native Kaspi Pay in 6 weeks — checkout conversion went up 31%.
The WebGoodPeople team moved our store to headless in 3 weeks with zero downtime. Mobile LCP dropped from 3.8 to 1.5 seconds, mobile checkout conversion went up 27%. The best part — they didn't ask for "six months to refactor". They shipped a working category in two weeks and gave the link to our director.
Real objections from 2025 sales calls. We collected the most common ones and answer them directly — no 'let's discuss individually'.
"We have a tender — you won't meet the formal requirements"
We're an accredited IT company in Russia, and incorporated in Kazakhstan and UAE. Standard contracts — fixed‑price, T&M, retainer — pass procurement at Gazprom, X5, Rosatom. We help with tender documentation.
"Our Bitrix is heavily customized — Frontbox won't work"
Frontbox connects via REST/SOAP/webhooks that work across any Bitrix build from 20.x. We have connectors to modified Eshop, B2B and Enterprise Premium builds and to custom Laravel backends. Complexity is surfaced during discovery.
"We can't afford to lose SEO during migration"
URL structure is copied 1:1. On any change — a full 301 map. Meta, JSON‑LD, sitemap carry over. Core Web Vitals jump in the first week thanks to SSR/ISR. We guarantee: if organic traffic drops more than 10% over 2 months, we refund 20% of the migration fee.
"Once you leave, we're trapped — nobody understands the custom code"
Frontbox is open‑core (MIT). Sources, docs, CI/CD, Elasticsearch indexes, runbook — all handed over. Plus a partner network of certified contractors who already ship on Frontbox.
"We need on‑prem — cloud won't pass compliance"
Frontbox and AI modules deploy on‑prem (RHEL, Astra Linux). Models — open‑source (Llama 3, Qwen, Mistral). No outbound API calls required. We have fintech and gov projects on FSTEC‑compatible infra.
"Our MVP budget is $20K — you're too expensive"
Then you need a Headless Pilot or MVP, not a Replatform — exactly $20K–$25K for 6 weeks. If the budget is lower, we'll honestly recommend Tilda or v0. We don't sell 'stretched MVPs' over six months for small money.
Most agencies write an SLA where the downtime penalty is "we apologize". Ours is calculated in dollars and automatically credited to the next invoice.
Each phase's price and deadline are fixed in the contract. Change requests require a written scope and timeline impact note.
Every minute beyond SLA is a percentage of the monthly retainer. Automatic, no negotiation.
NDA, DPA, access policy, at‑rest and in‑transit encryption, backups. On‑prem option for gov/fintech.
Frontbox is open‑core. All sources and documentation are yours. You can hand it to any agency with no extra fee.
We write playbooks and breakdowns that answer 80% of first‑call questions. If you decide you need a different team after reading — we still delivered value.
Because we own a headless platform, Frontbox, and ready adapters to 1C‑Bitrix. We don't write the frontend from scratch — we theme it and index your catalog into Elasticsearch. It's a technical win, not an organizational one.
No. Frontbox runs on top of Bitrix via API and webhooks. Your 1C, Enterprise license, EDI and warehouse integrations stay as they are. Only the frontend — the part the customer sees — changes.
Headless Pilot starts at $5,500. Full replatform and AI pilot are fixed‑price scoped to your project; AI fees can be partly tied to KPI. Precise estimate within 48 hours after a short brief.
3 days — Catalog Probe preview. 2–4 weeks — production pilot with real checkout. 2–4 months — full replatform. The old site keeps running the entire time, with zero downtime.
Next.js 15 + React Server Components + Elasticsearch + PostgreSQL/MySQL (your backend). Mobile shell — React Native (Expo). Hosting — Vercel, Yandex Cloud, SberCloud, or on‑prem — your choice.
All Frontbox sources, documentation, CI/CD pipelines, Elasticsearch indexes. The contract includes a handoff package. License is open‑core (MIT for the core), so you can develop the product with any other team.
Yes. NDA and DPA in place, access policies, at‑rest and in‑transit encryption. For gov/fintech — on‑prem deployment with local certification (FSTEC in RU, equivalents elsewhere).
30‑min intro call — goals, scope, stack, KPIs. Written quote with options in 48 hours. Contract and kickoff within a week. First deliverable (Catalog Probe or audit) in week two.
Upload your catalog — we'll send a live preview on Frontbox in 3 days. The pilot decision happens after you see it. No RFPs, no specs, no "estimate in 2 weeks".
