e‑commerce · watches
vostok‑watches24.com
Multilingual watch store with worldwide shipping. Migrated from a Bitrix front‑end to Frontbox without a minute of downtime.
TTFB 120 mssearch 88 ms×5 speed gain
Launched in 11 daysread the case →
Independent studio · 12 years in e‑commerce
We build online stores that earn — not the ones that stall.
WebGoodPeople is a studio with headless front‑end engineers, 1C‑Bitrix specialists and AI automation engineers on a single team. One contract, one quality bar, one set of metrics.
47 projectsshipped to production since 2014
3 officesSt. Petersburg · Almaty · Dubai
Under 10 minfirst response to an inquiry
active right now
3 projects
e‑commerce · B2B portal · mobile app
online
DLAKMR+8
services
6
disciplines under one roof
geography
St. Petersburg · Almaty · Dubai
One distributed team, one engineering standard
One distributed team, one engineering standard
metrics
99.98%
uptime across all projects, last 12 months
clients
LENKHIMSINTEZ·ur‑met.ru·vostok‑watches24·Aspro Retail
Brands whose catalog is where the revenue actually happens
Headless e‑commerce1C integrationsAI catalog automationB2B portals & customer areasMobile applications24/7 support & SLAHeadless e‑commerce1C integrationsAI catalog automationB2B portals & customer areasMobile applications24/7 support & SLA
Studio manifesto
We don't build generic websites. We build online stores that sell — with measurable results from week one.
01 · PRINCIPLE
Speed is revenue
Every extra second of load time costs ~7% of conversion. We measure TTFB, LCP and INP from week one and back those numbers in the contract.
02 · PRINCIPLE
No rip‑and‑replace
Headless on top of your 1C‑Bitrix — you don't lose a year on a full re‑platform, data stays put, risk goes down.
03 · PRINCIPLE
Numbers in the open
All metrics live in Grafana, every commit in your GitHub. No black box that "somehow just works" — you can always see what and why.
Where to start
Audit → Probe → Pilot → Replatform
Each step stands on its own with a measurable result. Start free — commit only when you see the outcome.
01Free
Technical audit
We review your site, stack, and performance. In 48 hours — a clear map of bottlenecks and growth levers. No deposit, no contract.
Free · 48 hours
Get the audit →023 days
Catalog Probe
Upload your CSV or XML — we spin up a headless storefront on your catalog. You see real speed and search performance before any commitment.
Fixed price
Upload catalog →032–4 weeks
Headless pilot
One catalog section on a fast headless front-end. See results before committing to a full budget. KPI not met — pilot at no charge.
From $6,000
Start pilot →042–4 months
Full replatform
Your whole storefront goes headless. 1C, CRM, ERP, backend — untouched. Store stays online through the entire migration.
Fixed price per scope
Discuss project →What we do
Six services. One team.
No need to juggle three vendors. From audit to a mobile app — everything under one contract, with shared metrics and a single account lead.
Flagship
Frontbox — headless on Next.js + Elasticsearch
Our own product. Makes your store ×5 faster on top of 1C‑Bitrix, without replacing the backend. Subscription or White Label.
from $380/mo · 2–6 weekssee →
1C‑Bitrix
Development on 1C‑Bitrix
Online stores, portals, B2B customer areas. Standard modules plus custom development; integrations with 1C, amoCRM and marketplaces.
from $5,0003–6 weeks
Integrations
Integrations with 1C, CRM and ERP
1C:Trade Management, amoCRM, Bitrix24, MoySklad, Wildberries, Ozon. Webhooks, message queues, automatic retries.
from $2,0001–4 weeks
AI · GPT
AI‑generated content for the catalog
Product descriptions, meta tags, heading structure, internal linking and editorial QA. Moderation and confidence thresholds included.
from $280/mo7‑day pilot
iOS + Android
Mobile applications
React Native (Expo) — one codebase, two platforms. Publishing on App Store and Google Play is on us.
+ $220/mo on subscriptionor from $10,000
SLA
Support & SLA
Core Web Vitals monitoring, uptime alerts, logs in Grafana. A dedicated engineer on call, SLA response from 15 minutes.
from $500/mo24/7 optional
Quick pick
Not sure where to start? Pick your situation.
We'll suggest the right entry point. The first step is always free: an audit, an ROI estimate, or a Catalog Probe.
"Our Bitrix store is slow, we're losing mobile sales"
→ We recommend: Frontbox headless
Open Frontbox →"We need a new online store from scratch in about 3 months"
→ We recommend: Bitrix + custom build
Discuss the brief →Live projects
Running in production. Right here, right now.
Not a Behance portfolio — real sites generating revenue right now. Open them and see for yourself.
b2b · metals
ur‑met.ru
Manufacturer and seller of metal structures. We built a storefront with a pricing calculator and instant search across 12,480 SKUs.
+38% conversion−44% CAC
LCP 1.7 sread the case →
mobile · fmcg
LENKHIMSINTEZ · app
A B2B customer app: orders, documents, push notifications and a single shared catalog synced with the website.
iOS + AndroidApp Store 4.8★
Published in 3 weeksread the case →
ai · content
Aspro Retail · AI descriptions
18,400 SKUs got unique product descriptions and meta in 6 weeks. Organic traffic tripled within a quarter.
SKUs 18,400read the case →
Studio totals — last 12 months
Facts, not promises47
projects shipped to production since 2014
×5
average speed gain on Frontbox vs the original front‑end
99.98%
uptime across all projects, monitored in Grafana
12 yrs
average engineering experience on the team
How we work
No magic. 4 clear steps.
Every project — from a new store to a one‑off integration — runs through the same process. You always know what comes next and what it costs.
01
Intro call & audit
30 minutes. We ask about your business, review the current site, integrations and stack, then take it away to scope.
1 day02
Plan & fixed price
We send back a roadmap, target metrics and a fixed price broken down by phase. No surprise invoices mid‑project.
2–3 days03
Build & demo
Weekly sprints with a demo every Friday. You see real progress in production, not in slide decks.
2–12 weeks04
Launch & SLA
Zero‑downtime cutover, monitoring and an SLA. We stay on the project as long as the subscription or support contract is active.
ongoingTeam
Small team. Heavy punch.
11 people, no "managers of managers." Every engineer ships to production and talks to the client directly — that's how you get sensible decisions and clean code.
You work with engineers, not with an account manager over chat.
Fullstack Next.js, 1C‑Bitrix specialist, DevOps, product designer, AI engineer, QA, PM — 7–15 years of experience each. We don't staff juniors on your budget.
DLAKMROSVG+6
11 people · St. Petersburg · Almaty · Dubai
average experience 12 years
average experience 12 years
From the case archive
Watch Triumph
Own Store Over Marketplace: Watch Triumph Launches Independent E-com on Frontbox
Watch Triumph watch brand escaped high marketplace fees by launching their own store on Frontbox. 1C-Bitrix manages products and orders; an OZON integration module migrated the full catalog automatically.
УралМеталл3.5× SEO Growth: Migrating a 20,000-SKU Steel Catalog to Headless
Moved a large steel manufacturing company off monolithic Bitrix to Frontbox (Next.js). SEO traffic grew 3.5×, Core Web Vitals all green, new pages live in 4 hours instead of days.
Vostok-Watches24One Backend, Three Markets: International Watch Store on Frontbox
Official partner of Vostok Watch Factory sells Russian mechanical watches worldwide. Migrated monolithic Bitrix to three independent storefronts for Russia, Europe and international — single backend, separate jurisdictions, morphological search and full payment stack.
Blog & guides
We write about what we actually work with.
Case breakdowns, architecture decisions, non‑obvious gotchas. Short, to the point, no SEO filler.
Guide14 min
How to choose a headless platform for e‑commerce in 2026
MACH, composable and headless‑over‑Bitrix. What to look at besides raw speed.
April 2026read →
Case8 min
Migrating from 1C‑Bitrix to Next.js with zero downtime
How we moved a 45,000‑SKU catalog without downtime or losing SEO positions.
March 2026read →
Breakdown6 min
Vendor lock‑in: 7 contract clauses that protect your backend
What to put into the contract so a "nice subscription" doesn't turn into a trap.
February 2026read →
Next stepLet's run the numbers.
Let's run the numbers.
Free, in 48 hours.
Send us a short brief or just a link to your site. Within 48 hours we'll come back with a roadmap, an estimate and target metrics for your project. No deposit, no contract upfront.
Get an estimate in 48 hoursProduct page · Frontbox
mail@webgoodpeople.com
Telegram · @webgoodpeople
St. Petersburg · Almaty · Dubai
Telegram · @webgoodpeople
St. Petersburg · Almaty · Dubai