Headless Replatform, Elasticsearch, Payment Integrations - One Backend, Three Markets: International Watch Store on Frontbox
Official partner of Vostok Watch Factory sells Russian mechanical watches worldwide. Migrated monolithic Bitrix to three independent storefronts for Russia, Europe and international — single backend, separate jurisdictions, morphological search and full payment stack.
- Client
- Vostok-Watches24
- Year
- Service
- Headless Replatform, Elasticsearch, Payment Integrations
The Challenge
Vostok-Watches24 is the official Vostok Watch Factory partner and a specialized store for Russian mechanical watches with genuine global sales. The site ran on monolithic 1C-Bitrix: a single domain, uniform logic across all markets, data jurisdiction risks, and search that wasn't driving conversions.
Solution
Multi-Market Architecture on Frontbox
The 1C-Bitrix core on Russian servers — single point for managing products, orders and pricing. Three independent storefronts on top: ru.vostok-watches24.com (Russia & CIS), ec.vostok-watches24.com (Europe), www.vostok-watches24.com (international). Each optimized for its local buyer.
Search as a Sales Tool
Elasticsearch with morphological analysis for Russian and English. Autocomplete suggestions, instant relevant results, and recommendation blocks.
Payment Stack and Delivery
PayPal and Stripe for international and European buyers, Robokassa for Russia and CIS. Custom pricing logic: region, currency, taxes and shipping — calculated at checkout.
Results
Three markets with different requirements — one management interface. Data stays on Russian servers. SEO improving, orders growing steadily. Search became the tool buyers actually use.