Headless Replatform, CRM, Email Marketing, Integrations - 3.5× SEO Growth: Migrating a 20,000-SKU Steel Catalog to Headless
Moved a large steel manufacturing company off monolithic Bitrix to Frontbox (Next.js). SEO traffic grew 3.5×, Core Web Vitals all green, new pages live in 4 hours instead of days.
- Client
- УралМеталл
- Year
- Service
- Headless Replatform, CRM, Email Marketing, Integrations
The Challenge
UralMetall is a large industrial company in the steel structures and rolled metal segment with over 20,000 SKUs. The site ran on monolithic 1C-Bitrix: slow load times, Core Web Vitals in the red, and a marketing team that could not publish new pages without going through development.
Solution
Headless Migration to Frontbox
We migrated the storefront to Frontbox (Next.js + Elasticsearch) as a white-label deployment. 1C-Bitrix stayed as the backend. Zero downtime switchover.
Twenty20 CRM on Russian Servers
Deployed open-source Twenty20 CRM on the client's own servers in Russia. Full integration: clients, requests, deal history. 152-FZ compliant.
Listmonk and Marketplaces
Email marketing on Russian servers. Product feeds to Avito, VK Products and Yandex Products.
Results
SEO traffic grew 3.5×. The marketing team publishes independently: request to live in 4 hours. Feature delivery 8× faster.